The growth rate of technology, fashion, science, and communication is very high in Europe and America. Moreover, European and American governments place special emphasis on branding and the growth of these companies. As a result, most well-known companies and brands are located in America and European countries.

It is very difficult for people in other countries to purchase their desired products directly from these countries. Therefore, most companies set up branches and grant representations in various cities and countries. This helps increase revenue and enhances the reputation of these companies. Another reason for establishing representation in other countries is to take advantage of cheaper labor, especially in Asian countries.