Domestic and Global Marketing and Market Making
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- Domestic and Global Marketing and Market Making
Seta's collaboration and connection with domestic and foreign markets have enabled its members to sell their products with less competition and more stability in domestic markets, using the Seta supply chain strategy for selling goods and services. Similarly, they can use the same strategy to market their products in foreign markets with greater strength and diverse approaches, aided by Seta's connections and the support of its specialists in lesser-known countries worldwide.
Seta's collaboration with domestic and foreign investors has allowed its clients to sell their products in domestic markets with less competition and greater stability using their sales strategy for goods and services. The same strategy can also be employed to offer products in foreign markets with increased competition and more diverse approaches.
Economically, factors like inflation, unemployment, economic growth, exchange rates, and consumer confidence can impact customers' purchasing power and spending patterns. The global economic recession of 2008 significantly altered consumer spending patterns, prompting companies to adjust their marketing strategies to focus more on value and affordability.
Seta believes that effective external marketing can attract customers, but it is often internal marketing strategies that retain them. Happy employees are more likely to provide services that turn one-time buyers into loyal customers.
In short, internal marketing versus external marketing are not mutually exclusive strategies but are complementary. Both are essential for building a strong brand and a successful business. Therefore, Seta has used its relationships to create both markets for its clients.